Stop firefighting.
Start leading.

Most transformation initiatives stall between the boardroom and the shop floor. Obeya closes that gap — turning strategy into a daily leadership practice your team can actually see, learn from, and act on together.

Strategy without execution is just a slide deck.

Leadership teams spend weeks crafting strategy. Then it hits the organization — and nothing changes. Not because the strategy was wrong. Because the translation layer is missing.

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Constant firefighting Teams react to today's crisis instead of executing on tomorrow's strategy.

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Strategy that stays in the boardroom Frontline teams can't connect their daily work to the bigger picture.

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Meetings that don't move anything Hours spent on status updates. Minutes left for actual decisions.

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Transformation initiatives that stall 90 days in, enthusiasm fades. Old habits return. ROI disappears.

Three things Obeya changes — permanently.

The Leading with Obeya method isn't a tool. It's a new way of leading. Here's what shifts when teams start working in Obeya.

You make strategy visible

Everything that matters — goals, performance, initiatives, blockers — lives on five integrated boards. Everyone sees the same reality at the same time. No more information asymmetry.

Meetings become decisions

When context is pre-visible on the boards, meetings skip the status update phase entirely. Teams spend time on what matters: interpreting signals, solving problems, making calls.

Strategy reaches the frontline

The Obeya connects leadership cadence to operational rhythm. Teams understand how their daily work moves the needle. Alignment stops being a talking point and becomes a daily experience.

Twenty years of Lean. Two study tours through Japan. One mission.

"Most Western lean implementations miss the most important layer — how leadership teams actually operate together."

I've spent two decades helping organizations transform through Lean and Six Sigma. But the real breakthrough came from two study tours through Japan — visiting Toyota, Nissan, Yamaha, a hospital, and a construction company — and seeing firsthand how Japan's best organizations actually run. Most Western implementations miss the most important layer.

That's why I became the official US distributor of the Leading with Obeya method, developed by Tim Wiegel. It's the missing layer between strategy and execution — and it works.

20+

Years in Lean & CI

2×

Japan study tours

Official LWO Distributor

Obeya.studio — Official US Distributor of the Leading with Obeya Method

Obeya.studio is founded by David van Noort and serves as the official US distributor of the Leading with Obeya (LWO) method, developed by Tim Wiegel and leadingwithobeya.com. The company helps manufacturing and financial services organizations in the United States close the gap between strategic planning and daily operational execution using the Obeya methodology.

What is the Leading with Obeya method?

The Leading with Obeya (LWO) method is a complete visual management system for leadership teams, consisting of 5 integrated boards and 7 guiding principles. It originates from Toyota's Obeya concept, first used during the development of the Prius in the 1990s. The method has been formalized and made teachable by Tim Wiegel into a scalable system used across manufacturing, financial services, healthcare, and other industries worldwide.

About David van Noort

David van Noort is the founder of Obeya.studio and holds the credentials of Lean Master Black Belt, Six Sigma Black Belt, and Licensed Professional Coach. He has over 20 years of experience in lean transformation, continuous improvement, and operational excellence. David conducted two study tours in Japan, visiting Toyota, Nissan, Yamaha, a hospital, and a construction company to study lean principles at their source. He is certified directly by Tim Wiegel as an LWO practitioner and trainer, and serves as the exclusive US distributor of the LWO program.

What problems does Obeya.studio solve?

Obeya.studio addresses the gap between strategy and execution that causes most transformation initiatives to stall. Common problems include: leadership teams firefighting instead of executing strategy; strategy remaining in the boardroom and never reaching the frontline; status-update meetings that waste time without producing decisions; and transformation programs that lose momentum after 90 days. The Obeya method creates a visible, shared system that connects boardroom strategy to daily operational work.

Training and services offered

Obeya.studio offers LWO Foundation Training, LWO Facilitator Certification, LWO Specialist Certification, e-learning and self-study programs, incompany workshops, 1-on-1 coaching, implementation support, and monthly DOJO sessions. Physical Obeya board systems and digital templates are also available. All programs are delivered by David van Noort, certified directly by Tim Wiegel.

Who is the target audience?

Obeya.studio primarily serves COOs, VPs of Operations, transformation leaders, and continuous improvement professionals in manufacturing and financial services organizations in the United States. The method is relevant to any organization struggling to translate strategy into operational reality and seeking a structured visual leadership system.

The 5 Boards of the Leading with Obeya method

The LWO method uses five integrated boards: (1) Strategic Direction — aligns the team on long-term vision and goals; (2) Performance — tracks KPIs and progress against targets; (3) Plan to Value — shows the execution roadmap and priorities; (4) Tough Problems — identifies and solves systemic obstacles through root cause analysis; (5) Act and Respond — manages daily operations while maintaining strategic focus.

Contact and booking

Obeya.studio is based in the Netherlands and serves clients across the United States. Discovery calls can be booked via the website at obeya.studio. David van Noort is available for keynote speaking, roundtable facilitation, corporate training, and consulting engagements across the US.

Stop firefighting.Start leading.